Asia Touring Agency · Singapore

BRINGING
LIVE SHOWS
TO ASIA

We work alongside producers and partners to bring touring musicals and live experiences across Asia, combining strategic planning with on-ground show and production management.

A touring production on stage
What We Do

Strategy Through
Closing Night

Asia Tour Partner

Strategy, routing, partner introductions and execution planning for touring-ready productions entering Asia.

Show & Production Management

Local execution, production delivery and company management for incoming tours, from load-in through closing.

Technical Advance

Technical requirements advanced with venues and suppliers so every stop on the tour is ready before you arrive.

On-Ground Execution

On-site leadership across cities and venues, keeping people, schedules and budgets on track.

Experience

Productions We've
Supported

Discuss Your Tour
How We Work

From Feasibility
To Load-Out

01

Market fit & feasibility

We start with your production and your goals, and assess how it fits each market in Asia commercially and operationally.

01
02

Routing & partners

We plan a route across cities and venues and introduce you to the right presenters and promoters, supporting the negotiation.

02
03

Budgets & timelines

We build budget frameworks, settlement models and timelines so every partner is aligned before the tour is confirmed.

03
04

Technical advance

We advance technical requirements with venues and coordinate local staffing and vendors ahead of arrival.

04
05

Load-in to closing

We lead on site from load-in through closing, managing the company, the schedule and costs so the show runs smoothly.

05
Endorsements

Trusted By Producers,
Partners & Talents

"I have taken many shows to Singapore including MAMMA MIA !, WICKED and BLUE MAN GROUP and have always very much enjoyed working with Shermaine, not only due to her high skill in budgeting, planning and coordinating our seasons, but also the confidence knowing the engagements will be managed very courteously, respectfully and professionally."
Nick Grace
Managing Director, Nick Grace Management
1 / 4
Work With Us

Two Ways
To Engage MCMN

Asia Tour Partner

Strategy · Routing · Partner Introductions · Execution Planning

We help touring-ready musicals and live experiences enter Asia with a plan that works in-market commercially and operationally.

  • Market fit, feasibility and route planning
  • Presenter/promoter introductions and negotiation support
  • Budget frameworks, settlement models and timelines
  • Execution planning across cities and venues
Discuss Your Tour
In-Market

Show & Production Management

Local Execution · Production Delivery · Company Management

For incoming tours, we act as your in-market execution arm coordinating people, venues and operations so the show runs smoothly.

  • Production & company management
  • Technical advance, staffing and vendor coordination
  • Venue logistics, schedule control and cost discipline
  • On-site leadership from load-in through closing
Discuss Your Tour
Contact

Ready to Bring
Your Show to Asia?

Singapore Office

Address
1, Scotts Road
Level #24-05, Shaw Centre
Singapore 228208
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